HILLS MACHINERY COMPANY, LLC
Last Updated: August 2026
Hills Machinery Company, LLC (“Hills Machinery,” “Hills,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains the types of information we may collect when you visit our website, communicate with us, request information or services, or otherwise interact with Hills Machinery. It also explains how we may use and share that information and the choices available to you.
This Privacy Policy applies to hillsmachinery.com and other Hills Machinery websites, online forms, and digital services that link to this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information collected automatically when you interact with our website, and information obtained from other sources.
Information You Provide
Depending on how you interact with Hills Machinery, this may include:
- Name
- Company name and job title
- Email address
- Telephone number
- Mailing or business address
- City, state, and ZIP code
- Preferred Hills Machinery location
- Preferred contact method
- Equipment information, such as make, model, or serial number
- Information submitted when requesting a quote, service, parts, rental equipment, financing, or other assistance
- Marketing and communication preferences
- Information you provide in comments, questions, forms, surveys, applications, or other communications with us
Hills currently collects several of these fields through its contact, quote and service-request forms.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain information about your device and use of the website, such as:
- IP address
- Browser and device type
- Operating system
- General geographic location
- Referring website
- Pages viewed
- Links or buttons clicked
- Date and time of visits
- Website interactions
- Advertising and campaign information
- Cookie and similar technology identifiers
We may use cookies, pixels, tags, analytics tools and similar technologies to collect this information.
Information From Other Sources
We may also receive information from business partners, equipment manufacturers, service providers, advertising platforms, social media platforms, publicly available sources or other third parties, where permitted by law.
2. How We Use Information
We may use personal information to:
- Respond to questions, inquiries and requests
- Provide quotes and information about equipment, parts, service, rentals, financing and other Hills Machinery solutions
- Process and support customer transactions and relationships
- Schedule or provide equipment service and support
- Help connect customers with the appropriate Hills Machinery location or team member
- Maintain and improve customer records
- Communicate about products, services, promotions, events and company updates
- Personalize website experiences and communications
- Understand how visitors use our website
- Measure and improve our website, advertising and marketing efforts
- Maintain website functionality and security
- Detect and prevent fraud, misuse or security incidents
- Comply with legal and regulatory requirements
- Protect the rights, property and safety of Hills Machinery, our customers and others
- Carry out other purposes disclosed when information is collected or with your permission
3. Marketing Communications
If you choose to receive marketing communications from Hills Machinery, we may use your contact information to send relevant information about equipment, parts, service, rentals, financing, special offers, events, company news and other products or services that may interest you.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.
Unsubscribing from marketing communications does not prevent Hills Machinery from contacting you when necessary regarding an existing business relationship, transaction, service request, account or other non-marketing matter.
Hills' current website already allows customers to affirmatively request offers and updates, while its eNews form allows subscribers to choose categories such as Construction, Environmental and Paving.
4. Cookies, Analytics & Advertising
Hills Machinery and our service providers may use cookies, pixels, tags and similar technologies to operate our website, remember preferences, understand website activity, measure marketing performance and provide more relevant advertising.
These technologies may be used for purposes such as:
Essential Website Functions
Helping our website operate properly and securely.
Analytics and Performance
Understanding website traffic, visitor behavior and how people interact with our content.
Advertising and Measurement
Measuring advertising effectiveness and helping us deliver advertising that may be more relevant to your interests.
Marketing and Personalization
Helping us understand customer interests and provide more relevant content and communications.
Some third-party technologies may collect information about activity across websites or services over time.
You may be able to control certain cookies through your browser settings and, where available, through the cookie or privacy preference tools provided on our website.
5. How We Share Information
We may share personal information when reasonably necessary to operate our business and provide services to our customers.
This may include sharing information with:
- Service providers that support our website, technology, communications, CRM, analytics, advertising, payment processing or other business operations
- Equipment manufacturers and business partners when necessary to fulfill a request, provide a product or service, administer a program or support our customer relationship
- Financial, insurance or other providers when you request or use related products or services
- Professional advisers, including attorneys, accountants and consultants
- Government agencies, law enforcement or other parties when required or permitted by law
- A buyer, successor or other party involved in a merger, acquisition, restructuring, financing or sale of some or all of our business or assets
We may also share aggregated or de-identified information that does not reasonably identify an individual.
Hills Machinery does not sell personal information for money.
However, certain digital advertising or analytics activities may be considered a “sale,” “sharing,” or use for “targeted advertising” under some state privacy laws even when no money changes hands. Where required by applicable law, we will provide appropriate privacy choices regarding those activities.
Legal-review flag: I would specifically have counsel approve those final two paragraphs before publishing. The current policy says Hills may share personal information with providers and partners for their own direct marketing/promotional purposes, so this is an area where Hills' actual current practices need to be verified rather than simply carrying the old language forward.
6. Third-Party Services and Links
Our website may contain links to third-party websites, social media platforms, financing providers, manufacturers or other services that Hills Machinery does not control.
When you leave a Hills Machinery website or interact directly with a third party, that party's privacy practices and terms may apply. We encourage you to review the privacy policies of those services.
7. Data Security
We use reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.
However, no website, electronic transmission or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by us.
8. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain customer and business relationships, comply with legal and regulatory obligations, resolve disputes and enforce agreements.
Retention periods may vary depending on the type of information and the reason it was collected.
We may retain aggregated or de-identified information for analytical and business purposes.
9. Your Privacy Choices & Rights
Depending on where you live and applicable law, you may have certain rights regarding your personal information. These may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a copy of certain personal information
- Opt out of certain targeted advertising, sale or sharing of personal information
- Withdraw or change certain communication preferences
- Appeal a decision concerning a privacy request, where applicable
These rights are not absolute and may be subject to exceptions under applicable law.
To submit a privacy request, please contact us using the information in the Contact Us section below.
We may need to verify your identity before completing certain requests. If permitted by applicable law, you may also use an authorized agent to make a request on your behalf.
We will not discriminate against you for exercising privacy rights provided by applicable law.
10. Email Preferences
You may opt out of Hills Machinery marketing emails at any time by clicking the unsubscribe link contained in a marketing email.
You may still receive transactional or operational communications related to your account, purchases, equipment, service, financing, inquiries or other existing business relationships.
11. Children's Privacy
Hills Machinery's website and services are intended for business and general audiences and are not directed to children under 16.
We do not knowingly collect personal information from children under 16 through our website. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements or services.
When we make changes, we will update the “Last Updated” date at the top of this page. If required by law, we may provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact:
Hills Machinery Company, LLC
11717 Reames Road
Charlotte, NC 28269
Email: webmaster@hillsmachinery.com